Reaching Busy Medical Professionals with Quarterly Challenges

A hospital system with 1,200 clinicians and nurses struggled with burnout, missed screenings, and skepticism toward wellness programs. Despite their medical expertise, staff deprioritized self-care due to 12-hour shifts and high stress. By implementing Zomo Health’s flexible, clinician-centric program—featuring bite-sized challenges, 24/7 telephonic coaching, and premium incentives—they achieved 50% engagement and 30% health score improvements within 2 years, proving that even healthcare professionals need tailored support to sustain healthy habits.

Industry Snapshot

Challenges Before Zomo

Running a population health and wellness program in a healthcare setting seems straightforward, but this system discovered that “knowing” health best practices doesn’t automatically translate to “doing” them—especially in a high-stress, high-stakes environment.

• Burnout & Long Shifts: Nurses, physicians, and allied health professionals frequently worked 12-hour shifts, rotating weekends and nights. Exhaustion led to deprioritizing their health.

• High Turnover and Missed Screenings: Although healthcare-savvy, many staff members postponed annual checkups or routine labs.

• Low Intrinsic Motivation: A sense that “I already work in healthcare—why do I need another health program?”

Zomo’s Solution

Zomo Health tailored its usual strategies to better fit a hospital culture where time is precious and stress is often sky-high.

1. 20% Premium Differential:

   • Employees who completed annual wellness exams and logged recommended preventive screenings were immediately eligible for a premium discount, offsetting their share of coverage costs.

2. Quarterly Challenges:

   • Designated “mini-campaigns” spotlighting specific wellness areas, such as mental health resilience in Q1 and heart health in Q2.

   • Provided easy sign-ups for short bursts of on-demand training, like 15-minute virtual mindfulness sessions or text-based “healthy snack” reminders.

3. Telephonic Coaching & Flexible Webinars:

   • Recognizing irregular shifts, Zomo Health offered telephonic coaching 24/7, so a night-shift nurse could speak to a coach at 2 a.m. if that were their free time.

   • Short webinars (15–20 minutes) were available for staff to watch between patient rounds or on break. Topics ranged from “Preventing Nurse Burnout” to “Healthy Sleep Routines.”

4. Data-Driven Personalization:

   • Based on existing data, PreventionCloud identified employees who had not completed screenings or were at higher risk for chronic conditions.

   • HR staff used these insights to craft gentle nudges—like a personal email or text message, rather than a generic memo.

Results

This manufacturer produced automotive parts and operated multiple shifts across several facilities. They had tried conventional wellness options—like discounted gym memberships and periodic screenings—but participation hovered around 20%. Employees viewed wellness as a “box to check,” if they engaged at all.

• 50% engagement rate, solid in a demanding healthcare environment with frequent night shifts.

• 27% preventive visit completion (improved from an estimated 10–15%).

• 30% overall boost in health scores, with a marked decrease in burnout-related claims.

Key Lesson for Employers

Even those who “know better” can slip through the cracks if life is hectic and stressful. By offering flexible, bite-sized challenges and 24/7 coaching, healthcare staff felt supported, not lectured—leading to modest but meaningful shifts in health behavior.

Transform Your Workforce Health Strategy

Ready to slash chronic care costs and boost productivity? Partner with Zomo to implement a physician-driven wellness program tailored for shift-based environments.