Banking on Better Health: 90% Engagement in a High-Stress Sector

A hospital system with 1,200 clinicians and nurses struggled with burnout, missed screenings, and skepticism toward wellness programs. Despite their medical expertise, staff deprioritized self-care due to 12-hour shifts and high stress. By implementing Zomo Health’s flexible, clinician-centric program—featuring bite-sized challenges, 24/7 telephonic coaching, and premium incentives—they achieved 50% engagement and 30% health score improvements within 2 years, proving that even healthcare professionals need tailored support to sustain healthy habits.

Industry Snapshot

• Sector: Banking / Credit Union

• Lives Covered: 4,000 Employees

• Program Duration: 3+ years

Challenges Before Zomo

Banks and credit unions handle heavy customer-facing roles under strict compliance deadlines. Before Zomo Health stepped in, leadership noted that stress levels were soaring, absenteeism was rising, and employee turnover threatened to undermine customer satisfaction.

• High Stress & Emotional Fatigue: Tellers and customer service reps reported feeling overwhelmed, leading to increased sick days.

• Sparse Participation in Old Wellness Initiatives: Employees dismissed generic “walking challenges” or one-off biometric screenings.

• Difficulty Reaching a Dispersed Workforce: This credit union had over 50 branches in three states, making consistent messaging challenging.

Zomo’s Solution

Determined to create a targeted, scalable program, the credit union engaged Zomo Health for an approach blending financial incentives, digital touchpoints, and physician-based care.

1. Financial Incentives:

   • Employees could unlock a 20% premium differential by completing annual physician visits and any recommended follow-ups (blood pressure checks, mammograms, etc.).

   • Quarterly raffle prizes, including larger perks like mini-vacation vouchers or gift cards, are helpful motivators for a workforce facing day-to-day stress.

2. Physician Engagement

   • Employees were encouraged to build sustained relationships with primary care physicians, focusing on preventive screenings and routine care rather than one-off assessments.

   • Physician engagement was tied directly to incentives, creating clear value for proactive health actions.

3. PreventionCloud & Coaching:

   • Real-time data tracking identified employees at high risk for stress-induced conditions (migraines, hypertension).

   • A dedicated “Stress Less Challenge” introduced breathing exercises, short guided meditations, and group sessions with an online coach.

4. Multi-Channel Communications:

   • For key deadlines or new wellness challenges, we send email blasts, text reminders, intranet posts, and even in-branch posters.

   • Leadership spotlights, where branch managers lead by example, sharing their goals and achievements to inspire participation.

5. Personalized Outreach:

   • For key deadlines or new wellness challenges, we send email blasts, text reminders, intranet posts, and even in-branch posters.

   • Leadership spotlights, where branch managers lead by example, sharing their goals and achievements to inspire participation.

6. Personalized Outreach:

   • Combining analytics with 1:1 follow-ups, HR staff or Zomo coaches reached out privately to employees who missed preventive exams, offering scheduling help or clarifying insurance coverage details.

Results

This manufacturer produced automotive parts and operated multiple shifts across several facilities. They had tried conventional wellness options—like discounted gym memberships and periodic screenings—but participation hovered around 20%. Employees viewed wellness as a “box to check,” if they engaged at all.

• 90% engagement rate—the highest across these four case studies.

• 28% preventive visit completion among previously disengaged employees.

• 37% improvement in health scores, with dramatic decreases in stress-related claims.

Key Lesson for Employers

A high-stress, fast-paced environment requires more than a “one-size-fits-all” initiative. Frequent communication, robust incentives, and easy access to physician-driven care can shift even the busiest, most dispersed teams into wellness success stories.

Transform Your Workforce Health Strategy

Zomo Health designs stress-resistant wellness programs for customer-facing teams—proven in banking environments where every minute counts.